SAN DIEGO, PRNewswire-FirstCall via COMTEX/ -- ColdSpark(R), a BakBone Software(R) company (OTC Bulletin Board: BKBO), and leader in next-generation enterprise messaging platform and infrastructure, today announced a new managed services offering built on the ColdSpark SparkEngine(TM) and MailFusion technology.

 

News Highlights

-- Customers can now leverage ColdSpark's e-mail management platform as a managed service.
-- The offering provides advanced e-mail delivery infrastructure that easily integrates with existing e-mail marketing and customer service notification systems to serve as a central, full-service e-mail management and customer care service.
-- ColdSpark's Managed Services extend the range of ColdSpark's offerings to provide enterprise-class messaging capabilities for smaller organizations at a cost-effective price point.

About ColdSpark's Managed Services for Email Management & Delivery

-- 360-degree view into customer communications: Integrates transactional, notification and marketing e-mail communications into a single system.
-- Real-time analytics: Manage and modify campaigns to optimize communication strategies.
-- Integration with existing systems and workflow: Standard Web-services APIs easily integrate with existing infrastructure.
-- High performance e-mail management: Provides unmatched performance to meet peak-time and everyday e-mail sending and deliverability requirements.
-- Reduces costs: Helps organizations reduce the costs associated with managing e-mail infrastructure and delivery.

 

Quotes

Michael Osterman, president, Osterman Research: "The adoption of hosted, SaaS and managed services in the messaging space is definitely on the increase as organizations opt to employ these services for a variety of reasons. Our most recent survey of this market shows that hosted messaging services are particularly attractive for smaller organizations that typically lack in-house expertise, because managed e-mail services allow them access to enterprise-quality technology at a lower price point."

 

Scott Brown, senior vice president and general manager, ColdSpark: "Many companies are using installed CRM or marketing automation systems, and while such systems offer tremendous advantage by leveraging the full customer database, companies are left with the increasingly complex and costly task of implementing and managing e-mail delivery. The ColdSpark Managed Services were designed to solve these problems. We offer the industry's most powerful, efficient and effective outsourced deployment system, retaining the power of existing marketing automation tools while shifting the burden of e-mail delivery management to the experts at ColdSpark."

 

Related Links

ColdSpark's Managed Services: http://www.coldspark.com/services/managed_services

SparkEngine Mail Transport Platform: http://www.coldspark.com/products/sparkengine

MailFusion Email Automation Solution: http://www.coldspark.com/products/mailfusion

Osterman Research - Key Issues in Improving Your Messaging Capabilities: http://www.coldspark.com/files/Osterman_Research_Whitepaper.pdf

Read more about managed services for e-mail: http://blog.bakbone.com/2009/12/04/managed-services-email/

Podcast - ColdSpark's Scott Brown Talks Enterprise Message Management: http://blog.bakbone.com/2009/09/02/podcast-coldspark/

 

About ColdSpark

ColdSpark is a leading provider of enterprise messaging infrastructure solutions and platforms, helping the world's most demanding companies increase the power of their e-mail to drive revenue, deepen customer relationships and improve business efficiency, while ensuring security, compliance and performance. ColdSpark's customers include many of the world's largest financial institutions and global 2000 enterprises. For additional information on ColdSpark solutions, or to schedule a demo, visit http://www.coldspark.com/ or call 866-902-2505.

 

About BakBone Software

BakBone Software is a leader in Universal Data Management. This provides a data-centric approach to integrating data protection, centralizing policy management and managing organizations' messaging infrastructure to optimize performance, increase data availability and improve corporate compliance. Learn more about BakBone's Universal Data Management vision at www.bakbone.com or e-mail info@bakbone.com.

 

BakBone(R), BakBone Software(R), NetVault(R), Application Plugin Module(TM), BakBone logo(R), Integrated Data Protection(TM), NetVault: SmartDisk(TM), Asempra(R), FASTRecover(TM), ColdSpark(R) and SparkEngine(TM) are all trademarks or registered trademarks of BakBone Software, Inc., in the United States and/or in other countries. All other brands, products or service names are or may be trademarks, registered trademarks or service marks of, and used to identify, products or services of their respective owners.